This Cookie Policy explains how PaceForms Inc. ("we," "us," or "our") uses cookies and similar tracking technologies on the Traceflow website at gettraceflow.com. By using our website, you consent to our use of cookies as described in this policy.
1. What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They allow websites to recognize your device, remember your preferences, and improve your experience. Cookies do not contain personally identifiable information on their own, but they may be combined with other data to identify you.
2. Types of Cookies We Use
2.1 Strictly Necessary Cookies
These cookies are essential for the website to function correctly. They enable core functions such as security, session management, and account authentication. Without these cookies, the website cannot function properly. These cookies do not require your consent.
| Cookie Name | Purpose | Duration |
|---|---|---|
| traceflow_session | Maintains your authenticated session | Session |
| traceflow_csrf | Cross-site request forgery protection | Session |
| traceflow_cookie_consent | Stores your cookie preferences | 1 year |
2.2 Functional Cookies
These cookies allow the website to remember choices you make and provide enhanced, personalized features. They may be set by us or by third-party providers whose services we use. If you do not allow these cookies, some features may not function properly.
| Cookie Name | Purpose | Duration |
|---|---|---|
| theme | Remembers your light/dark mode preference | 1 year |
| language | Stores your language preference | 1 year |
2.3 Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use this data to improve the website experience. These cookies require your consent.
| Provider | Purpose | Duration |
|---|---|---|
| Vercel Analytics | Page view and visitor statistics (privacy-friendly) | Session |
| Traceflow (self-hosted) | Our own platform analytics on gettraceflow.com | 12 months |
2.4 Marketing Cookies
These cookies are used to track visitors across websites to display relevant and personalized advertisements. They require your explicit consent. We use marketing cookies only when you have opted in.
| Provider | Purpose | Duration |
|---|---|---|
| None currently | We currently do not serve third-party advertising on our website | — |
3. Traceflow Tracking Script and Your Website
If you are a Traceflow customer and have installed our tracking script on your own website, please note:
- The Traceflow script sets cookies on your visitors' devices to enable session tracking, heatmap recording, and journey analytics
- You are responsible, as the data controller, for informing your visitors about these cookies in your own Cookie Policy and Privacy Policy
- You must obtain valid consent from your visitors before the Traceflow script sets analytics or marketing cookies, as required by GDPR, ePrivacy Directive, and CCPA
- We recommend integrating Traceflow with a Consent Management Platform (CMP) to ensure compliant cookie activation
The Traceflow tracking script is configurable — you can delay its execution until consent is obtained. Contact our support team for guidance on consent-first implementation.
4. How to Manage Cookies
You can control and manage cookies in several ways:
4.1 Our Cookie Consent Banner
When you first visit our website, you will see a cookie consent banner. You can accept all cookies, reject non-essential cookies, or manage individual preferences. You can update your preferences at any time by clicking the cookie settings link in our website footer.
4.2 Browser Settings
You can set your browser to refuse all or some cookies, or to alert you when cookies are being sent. Please note that if you disable or refuse cookies, some parts of the website may become inaccessible or not function properly.
- Chrome: Settings → Privacy and Security → Cookies and other site data
- Firefox: Settings → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Cookies and website data
- Edge: Settings → Cookies and site permissions → Cookies and site data
4.3 Opt-Out Tools
- Google Analytics: Google Analytics Opt-out Browser Add-on
- General tracking opt-out: Your Online Choices (EU) or NAI Opt-out (US)
5. Do Not Track
Some browsers have a "Do Not Track" feature that signals to websites that you do not want your online activity tracked. Traceflow honors Do Not Track signals — when your browser sends a DNT:1 header, we will not set analytics cookies.
6. Changes to This Cookie Policy
We may update this Cookie Policy from time to time. We will notify you of significant changes by posting the updated policy on this page and updating the "Last updated" date. We encourage you to review this policy periodically.
7. Contact Us
If you have questions about our use of cookies, please contact us:
- Email: [email protected]
- Company: PaceForms Inc.
- Website: gettraceflow.com